Selective exposure to television programmes and advertising effectiveness
نویسندگان
چکیده
منابع مشابه
dolescent Exposure to Food Advertising n Television
ethods: This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based on 170 top-rated shows across network, cable and syndicated TV stations over the 9-month period from September 2003 to May 2004. A total of 238,353 30-second equivalent advertisements on the top-rated shows were assessed. Each advertisement was weight...
متن کاملAdolescent exposure to food advertising on television.
BACKGROUND Television viewing is hypothesized to contribute to obesity among children and adolescents through several mechanisms that include the displacement of physical activity, snacking while watching TV, and the influence of food advertising. METHODS This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based o...
متن کاملThe Effectiveness and Targeting of Television Advertising
Television networks spend about 16% of their revenues on tune-ins, which are previews or advertisements for their own shows. In this paper, we examine two questions. First, what is the informational content in advertising? Second, is this level of expenditures consistent with profit maximization? To answer these questions, we use a new and unique micro-level panel dataset on the television view...
متن کاملAnalysis of food advertising to children on Spanish television: probing exposure to television marketing
INTRODUCTION We aimed to assess longitudinal changes in television (TV) food advertising during 2013 compared to 2007, measuring children's exposure to healthy and unhealthy advertisements, after the new European and Spanish Public Health laws published in 2011. MATERIAL AND METHODS Two thematic channels for children (TC), and 2 generalist channels (GC) for all ages were recorded, between Apr...
متن کاملMeasurement of Advertising Effectiveness Using Alternative Measures of Advertising Exposure†
The objective of this study is to examine the impacts of alternative measures of advertising exposure on the evaluation of advertising effectiveness. This study used quarterly data of post-buy actual GRPs and corresponding advertising expenditures for the New York City fluid milk market. First, the correlation was tested between GRP and expenditure series. Then, advertising effectiveness was ev...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Applied Cognitive Psychology
سال: 2003
ISSN: 0888-4080,1099-0720
DOI: 10.1002/acp.892